It isn't officially online yet -- cheeky Entertainment Weekly actually forcing people to buy the magazine to get their content -- but in the latest issue of EW, there's a surprise for fans of Mad Men: The first new image of season four. And -- SPOILER -- it looks exactly like any other image from Mad Men! Though considering the show can only do so much with wardrobe -- Don Draper won't be caught wearing a suede vest until season seven at the earliest -- what did you expect? After the jump, the photo and a few more non-reveals from Matthew Weiner about where the new season is headed.
OMG, can you believe Don is wearing a striped tie? Scandalous! As for the show itself, the article quotes Matthew Weiner as saying: "The theme of the season is 'Who am I?' It's about stripping away the things that these people think define them. Once they're taken away, they just may have to look at who they really are." So there you have it! No word yet on whether or not Weiner will find room in the story for a subplot involving Betty Draper's driving prowess.
[via ontd]
