Robert Pattinson Markets The Twilight Saga: Eclipse With Two Words

What is it with movie stars moonlighting as marketing geniuses? Earlier, it was Aubrey Plaza stumping for Super 8 -- though, to be fair, Plaza just tweeted the following: "I'm not MarKEtinG SH*T! I just GOTTA know what's indat BOXXXX" -- and now Robert Pattinson has come up with a surefire way to get people in the seats for The Twilight Saga: Eclipse. At a press conference today, when asked why people should see Eclipse, Pattinson offered the best reason he could think of: "Why not?"

Continuing: "It's grown so big that it's become part of the cultural environment, unless I'm just imagining it. I guess if you don't know what the story's about by now, you've probably never been to the cinema, so why not just go to the cinema for once?"

Oh, R-Patz! Kidding aside, Pattinson did say that Eclipse is the most accessible film of the series thus far. And based on the tweets of those who saw a special screening last night, he might be right. Go Team Edward!

· 'Twilight Saga: Eclipse' Press Conference Live Blog: Robert Pattinson [HitFix]