Movieline

Aubrey Plaza Virally Markets Super 8 Using Twitter, Capital Letters

It's been a while since J.J. Abrams' Super 8 marketing campaign has made any noise -- and no, those "secret" casting notices don't count; Little Darlings, my ass -- but thanks to actress Aubrey Plaza, that changed on Friday night. The Parks and Recreation star -- and all-around hilarious scene stealer -- took to her Twitter page to post seven tweets over the course of an hour pleading with the Super 8 director to reveal what's inside the smashed train car at the end of the film's teaser. As Plaza put it: "I cant WAIT TILL NEXT SUMMER FOR THAT SH*T! WHATS IN DAT BOX JJ??" She even created a blogspot -- titled, fittingly, "Whats in DAT BOX, JJ?!" -- which, thus far, has two posts. J.J, the ball's in your court. [@evilhag]