CW's Cringe-Worthy Plain Jane: Win a Makeover, Qualify for a Man

Summer: when the reality TV freak flag starts flying with conviction. The CW's adding a new series to this summer's pile called Plain Jane, a makeover show for "plain" women who want to impress a secret crush. After the contestant is gussied up by British fashion expert Louise Roe (pictured), she's shuttled off for a first date with said crush thanks to producers who clue him in with hints like, "Look wowed when she comes out with eye shadow and an Anthropologie dress. Find a way to say 'Anthropologie' out loud too. Into the camera." Is this the most condescending makeover show yet? And should we be surprised considering the credits of the show's producers?

According to Deadline, Plain Jane is produced by the same minds who brought you all 121 cycles of Big Brother.

CW has greenlighted Plain Jane, a new makeover/dating reality series from Big Brother executive producers Allison Grodner and Rich Meehan, which is set to air this summer.

In each episode, one "plain Jane" will prepare for a date with a crush who doesn't know she's interested in him under Roe's tutelage. The girl will be given a full-blown makeover including a style transformation and new wardrobe as well as confidence-building exercises that help her evolve. At the end of each episode, our "plain Jane" reveals her identity and brand new look, much to the surprise of the guy.

At first I was worried that undergoing a makeover for the sake of a man was depressing -- but with Big Brother's team in tow, I can worry that it's terrifying too. Watch out for those giant oxycodone circuits, Louise Roe! Meanwhile, I'll be watching another new makeover venture this summer, a potential gem called RuPaul's Drag University. By definition alone, the genders will go together well there.

CW Orders 'Plain Jane' [Deadline]