You know us. We would love to love the idea of Shark Night 3D, which is gearing up to shoot this summer under director David R. Ellis. Then we remember that Ellis directed the high-concept, low-returns Snakes on a Plane, and the schlocky potential of the title falls away. Still, at least it's forcing the Discovery Channel to up its game. This is no time to rest on your laurels, Shark Week! [Deadlne]