CAA Takes on Archie

In keeping with the mandate to have a feature-length film for every American brand by 2015, CAA has signed up Archie Comics Publications as a potential source for franchise riches. The agency, which has already packaged a few tentative projects for Mattel, will now attempt to interest general audiences in titles including Archie & Friends, Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck and Dotty and Ditto. The timing couldn't be better: Archie's controversial marriage to Veronica is unfolding as we speak, setting the brand up for a seamless, lucrative transition into the Crazy White Bitch genre as Betty seeks her violent revenge. [Variety]