If it's true that network logos die in threes, somebody had better send a night nurse over to check on MTV, as Nickelodeon has just joined Sci-Fi in the rebranding roller derby. The kid channel's iconic splat logo (which began in 1984 and survived for twenty-five years) has perished.
In its place comes a utilitarian, lowercase design that Nickelodeon is hoping to make standard through its sister channels: Nick at Nite, Nicktoons, The N (which will be renamed TeenNick) and Noggin (newly rechristened Nick Jr).
"In asking ourselves if everything could live under the splat, we decided that the splat was dated," explained Cyma Zarghami, president of Nick and MTV Networks' Kids and Family Group. "It just couldn't be done in a streamlined way."
Will the new, coldly efficient Nickelodeon still make room for the occasional green sliming evoked by its old logo? Perhaps fittingly, the answer is "I don't know."
ยท Nickelodeon cleans up [idsgn via ONTD]