Though Universal may be selling Bruno with the tagline "Borat was so 2007," it's Bruno's marketing campaign that seems stuck in a pre-recession era; for some reason, the Bruno viral videos are running on Myspace (a past-its-prime social networking site currently populated by glittery, animated tumbleweeds) and the newest centerpiece promotion for the Sacha Baron Cohen comedy involves Eminem, a rapper whose oeuvre is notable for timelessly poking fun at Tom Green and Fred Durst back in the year 2000.
The two men converged last night at the MTV Movie Awards for a feathery, buttocks-baring stunt that gave new life not just to Eminem's career, but to a hastily scribbled idea that was thrown away at the brainstorming session for Eminem's 2001 Grammys collaboration with Elton John. I can't wait for Bruno's next cutting-edge collaboration with the guy who made "Chocolate Rain," but until then, the following video will have to do:
ยท Did Eminem Have Advance Knowledge of Sacha Baron Cohen's Crotch Attack? [Vulture]